It all began in 1999 with a crazy idea ‒ why not try to break the Guinness World Record for travelling the Pan-American Highway?
Many other projects have been added since then, enabling us to set benchmarks in the field of automotive events ‒ some crazy, some pioneering, some unique.
An overview of some of the most exceptional projects of the last few years:
2006: Volkswagen Driving Experience Tibet expedition
2007: Tiguan press launch
2008: XWorld Asia in 42 stages
2011: XWorld South America