experience academy

experience academy

High standard test drives at the dealerships and special driving events are most effective sales and marketing tools. Especially since car technologies and innovations are getting more sophisticated. There’s much more than meets the eye. But it has to be experienced to proof the advantage and to convince customers.

We meet your individual needs with a multi-module program to qualify your own instructors and to train high quality test drive creation. With our worldwide experience we design every experience academy on the demands of the specific markets.

experience academy is a multi-module training program which consists basically of the modules On-Road Driving, Off-Road Driving, Sport Driving, Eco Driving and Automotive Event Organization. You choose the modules following your needs.

It covers instructors training with extensive workshops on driving dynamics and safety as well as theoretical units on technical aspects, assistance systems, sales training, group dynamics and organizing of automotive events.

For sales staff we offer specialised programs to enhance the quality of test drives at the dealerships. Each model and each target group have different demands and we work out the ideal ways to meet the customer’s expectations.

For each module there is extensive training material including exact descriptions and drafts of driving exercises.