Turning brands into experiences
The aim of our brand management projects is to increase a brand’s emotional value and enable consumers to experience it in extraordinary fashion.
For example, our internationally-acclaimed journey along the picture-perfect roads of the Volkswagen brand universe enabled us to set a benchmark for event marketing in the automotive sector. And cigarette brand West emphasised its forward-looking, youthful image with astronaut training in Russia.
Our brand image projects ensure that our clients gain maximum attention from the media and their relevant target group. A concept tailored to the particular image objectives, careful planning and reliable execution are vital aspects of this, enabling us to create the right conditions for the desired image transfer from experience to brand.