Amarok

VW Amarok Product Launch for International Press

With great success the new Volkswagen Amarok was presented to the world press from 1st to 12th of February 2010 in Argentina. Experience GmbH supported this interactive presentation of the first Volkswagen pick-up model by choosing the location and developing and realizing all driving activities. Throughout 2 weeks our driving instructors supervised and cared for many impressed journalists of international press from Latin America, Russia, South Africa, Germany, Poland, Turkey, Spain and New Zealand.

We designed and built a challenging off-road track in the unique scenery of Patagonian Mountains to demonstrate all technical features and capabilities of the VW Amarok to breaking point. Every journalist had the possibility to test the advantages of this robust and powerful pick-up while under professional supervision of our off-road experts. This exceptional driving experience not only allowed for a lot of fun and excitement but also inspired important first hand knowledge about the vehicle and all its features.

Beyond the 4×4 test track we selected diversified test routes to demonstrate the Amaroks broad range of qualities on and off the road. Therefore we prepared special road books leading through the beautiful scenery around Lake Traful on tar and gravel roads, through mountain sections and jungle woods and over serpentine scenic roads. That way all journalists could test the Amarok themselves, create their own individual footage and personally testify for this exceptional pick-ups quality.